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About me

Allround life-science professional. Experience includes:

Senior Product and Marketing manager in Med Tech (current role) and project- and portfolio management positions in the pharmaceutical industry.

Flexible, creative, curious, and proven ability to deliver complex tasks in fast-paced international organisations. Excellent communication skills, multi-lingual (5 European languages) and genuinely interested in people, ideas and projects. 




Current Role

Senior Product & Marketing Manager Maquet Critical Care / Getinge Group

Business area: Advanced Monitoring (Glucose & Lactate, hemodynamic monitoring)

Key achievements: Preparing international brand plan (business development- & market introduction plans, pricing strategy and roadmap) incl. selection of patient segments and ‘early adopter’ groups.

Close market follow-up (‘on site’). Main results:

  • Prioritization of development needs and implementation of key product improvements 
  • Strong relations with sales reps, investigators / KOLs and customers
  • Development of promotional (& technical) info, e.g. brochures, website, roll-ups
  • Clinical- and medical responsibilities, e.g. preparation of all training material, giving (internal & external) product trainings, sales campaign (making brochure & webinar re. liver dysfunction); strong relations with medical experts / KOLs
  • Organizing a well-attended scientific congress symposium
  • In-depth product evaluation and preparation of product strategy presentations

Previous working experience

Director Portfolio & Performance AstraZeneca Neuroscience (NS), 2002 – 2012

Core member of the NS leadership team (>700 staff, Swe, US, Can; 100 mUSD/yr). 


Key achievements:

Portfolio Management, Strategy & Performance work:

  • Building and leading a strong portfolio & performance team at our 3 sites
  • Organizing & leading global strategic portfolio reviews, successfully juggling multiple stakeholders across different continents
  • Development of business plans and other strategy documents: on time and with high quality
  • Analyses (portfolio, ROI, capacity) resulting in portfolio decisions, strategy adjustments, process- and organizational changes
  • Portfolio & performance tracking and reporting, incl. yearly target setting and follow-up
  • Portfolio forecasting and external benchmarking
  • Development of tools, models and processes (e.g. prioritization, valuation, risk analysis)
  • Resource management


Other:

  • Communication, e.g. communication strategy, organizing global ‘town halls’ Leading improvement processes, e.g. ‘Reduce time spent in meetings’
  • Responsibility for R&D risk management and governance
  • Mentorship/coaching of two colleagues and a PhD student: great feedback!
  • Selected for AZ’s ‘talent pool’


Project director, Astra, Södertälje 1995 - 2002            

Achievements include:

  • Leading complex international project and delivering it on time and budget despite major hurdles (e.g. due to key staff leaving the company)
  • Organizing & leading scientific advisory boards; building strong KOL networks
  • Evaluation of alternative development opportunities incl. discussions with competitor re. co-development. Preparation of out-licensing package
  • Writing product development plan, study protocols & reports and a Japan development plan


Clinical Research Manager, Eli Lilly Sweden, 1994-1995                                    

Achievements include:

  • Leading clinical development programs across Sweden
  • Pre-commercialization activities for a megabrand

Education and Research Experience

  • Baudartius College, Zutphen, The Netherlands
  • Medical Science, University of Utrecht, The Netherlands, including: Thesis:
    ‘The effects of buspirone in the brain. Comparison with benzodiazepines’: rated ‘excellent’
  • PhD research, Dep. of Pharmacy, Utrecht University, with Solvay Pharma. Incl:
  • PhD thesis: ‘Flesinoxan and Eltoprazine. 5-HT1A receptors and drug discrimination’
  • 9 publications in international scientific journals and books; presentations at conferences
  • University lecturer (i.e. neuropharmacology for psychology students, 1 year)


Post Doc Research Scientist, Pierre Fabre Médicaments, France.

Leading research projects within depression, anxiety and addiction (1 Publication)



Skills/Courses

Fluent in these languages: Dutch (native), Swedish (TISUS exam) and English

Conversant in these languages: German, French

Product trainings within critical care and neuroscience

Commercial / Marketing training: e.g. NIMA-A (Netherlands Institute of marketing); 

On-line courses (Positioning; Patient Insight); Payer workshops etc.

Excellent computer skills; MS Office package and various other systems

Leadership programs, project management, negotiation- and presentation skills

Writing skills: restaurant critic for an international ‘trend watching’ firm


Leisure activities

Jogging, cooking, architecture and design, gardening, reading, organizing expat mingles.


CONTACT

Email: caroline.ybema@gmail.com

Mobile: +46 70 7827811

Home: +46 8 7469453